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Must Know Terms For Startup Founders

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Must Know Terms For Startup Founders

If you’re an aspiring entrepreneur, at one point, you may need funding. You will need an amazing pitch to obtain seed through series B investments. To do this you must know the language every venture capitalist uses. Below are the most common terms every startup founder should understand. Who knows, maybe knowing this words going into your next pitch will get you the funding to launch the next big thing!


Accelerator (“Incubator”) — A center where startups are mentored by other successful entrepreneurs who guide the founders through development of an idea to launch, and sometimes beyond!


Burn Rate (Runway) — A term to describe how quickly you are spending money in comparison to how soon you believe the startup will break even, or more importantly, generate a profit. Normally the burn rate is a financial projection based on current spending and applied probability decision making.


Early Adopters — A savvy person in your marketplace who will use the newest and greatest product or service available. Read the highly recommended “1,000 True Fans” blog post for a clear meaning of early adopters.


Exit Strategy — A term EVERY startup founder needs to know. This is an explanation of how, and when, you plan to sell the company. Who is going to buy your company, and why? Your investors are in the game to make money, and you will increase your odds of funding by having the exit strategy thought through.


FMA (First Mover Advantage) — First mover advantage means you have a product which will create a new market or industry. It takes incredible innovation to get the first mover advantage, but if you have this then point it out immediately.


Freemium Business Model — This is a business model pioneered by applications and software. The business releases most of their product for free to the public in order to gain market traction. They then upsell the customers who want the updated or more advanced version.


IP (Intellectual Property) — This is anything from a patent to a trade secret — like the formula for Coca-Cola — and can be a vital asset to your startup. For instance, Google has IP in the form of their search algorithm.


Loss Leader Pricing — Selling a product at a loss with the expectation of getting repeat business from the initial customers. Normally this would be recorded as a marketing expense when doing the financials.


Market Penetration — This answers the question: “How much of the market can you acquire in _____ (period of time)?” Every venture capitalist require startup founders to understand the market thoroughly enough to make this prediction.


MVP (Minimum Viable Product) — First coined by Frank Robinson, and then popularized by Eric Ries, MVP is the bare-bones version of a product you think will provide a proof of concept. The MVP will generally give you an answer to whether your idea is going to work or not.


Pivoting — Generally means a move from one market segment to another. Say from early adopters to mass market.


Responsive Design — A term used for software development. It means your web app is responsive to desktop, tablet, and most importantly mobile screen sizes.


ROI (Return On Investment) — A performance measure used to evaluate the efficiency of an investment. ROI measures the return in relation to investment. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.


Split Testing (A/B Testing) — A way of conducting controlled experiments with the goal of improvement. Optimizely says: “This marketing methodology is frequently used to test changes to signup forms, registration pages, calls to action, or any other parts of a website where a measurable goal can be improved.”


Term Sheet — A document which outlines what investors are going to receive for providing an investment in your startup. If you get this congratulations, you’re well on your way!


Valuation — This measures the total value of your start up it. For instance, say you get an investment for $2 million for 20% of your startup. The startup’s valuation would be a total of $10 million.


Value Proposition — The elements of your product or service consumers would be attracted to compared to your competition.


Hopefully these terms help you better understand the startup culture, and the language venture capitalists use. If you have a startup, Tandon Group wants to work with you! We’ve had successful exits and helped grow companies to millions of users. Reach out to us if you think your company is the next big thing!

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Is Your Business Idea Feasible? A Checklist For Entrepreneurs.

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Is Your Business Idea Feasible? A Checklist For Entrepreneurs.

Do you watch Shark Tank? If you do, have you ever noticed when an aspiring entrepreneur pitches an idea and you think: “Hmmm, I don’t think that’s a very good idea.” And the next thing you know every shark is saying: “No Deal.” Well, if you’ve ever seen that, imagine how bad it must feel for the entrepreneur to hear those words. With that in mind we’re going to show you a set of rules many VC firms use when considering an investment. How many check marks does your idea have?

1. Does Your Company Solve A Real Problem?

The greatest sin entrepreneurs make is inventing a solution before solving a problem. We get it, you have the hustle and persistence, but at the end of the day… Are you really helping your customer solve a tough problem? If you can answer with a resounding “YES!” then you’re well on your way.

2. What Is Your WHY For Launching This Idea?

Another way to phrase this question is… Are you capable of doing this business idea? Simon Sinek is an author who asks one simple question: “Why are you doing this?” The reason is simple. What is your motivation to launch this idea, and will it keep you going when “the going gets tough”? Here’s a sad reality, if you think entrepreneurship is easy than you have it completely wrong. Running a business can be harder than you imagine, and if you want to make it through those rough patches you need a why which deeply motivates you.

3. How Fast Can You Execute?

In the world of business there’s a simple motto. Execute, Execute, Execute. VC’s need to know how quickly your idea can become reality. Additionally, they have to trust that you have the chops for pivoting when needed, and can make adjustments as the data comes pouring in. The questions to ask are: “Is this a R&D project which will need funding to get the technology just right? Is this idea easily tested by the marketplace? What resources will I need to get my first version going? How long will it take to get my first sale?”

4. Do You Have Competitors In The Market? If So, What Are They Doing?

Business Insider wrote a fascinating article back in 2010 about the overrated myth of “First Mover Advantage.” In the article he said: “First Mover Advantage — Great Bad Idea” and “Fast Follower — A Better Idea.” In the article he also cited a studied that showed 47% of First Mover Businesses failed and only 8% of Fast Follower Businesses failed over the long term. Here’s why: if you have competitors the solution is validated because there are people who are already paying for that very solution! This is great news for you, because now you have an addressable market to sell your product. However there is a caveat, you need to know everything about your competitors because you’ll need to carve out a niche for your business to be successful.

5. Can The Business Be Described Simply?

If you need 2 hours and 100 slides to explain your business idea to somebody, than your idea is too complex. People thrive on simplicity, and like the famous quote goes: “If you cannot explain it simply, you don’t understand it well enough.” The rule of thumb is this: If you were in a stadium crowd of your perfect customer audience, what would your businesses headline be to grab their attention? Normally this means concentrating the idea into 25 words or less, breaking it down to it’s bare essentials. If this is next to impossible for you, it may reveal a fatal flaw in the idea.

6. How Quickly Can You Monetize This Idea?

It’s interesting that the above question isn’t asked by many new entrepreneurs, but it’s the one every venture capitalist investor is thinking about. How quickly will I see my money back? This is where you need to get technical and deeply think through this problem. It’s important to have an accurate runway of your business idea so you can convey to potential investors that choosing your idea is a win-win for all.

The Bottom Line

As an entrepreneur your dreams probably reach well over the $1 billion mark, and we hope it happens! However, remember that proper planning could mean the difference between a successful business, and an embarrassing failure. Use the above checklist to exponentially increase your chances of hitting a homerun! If you’re working towards being an influential entrepreneur then contact The Tandon Group. We’ve invested in the dozens of high-growth startups in the wireless, consumer, defense, and information technology sectors, across the globe. We’ve had successful exits and helped grow companies to millions of users, and you could be the next shining star.

adminnIs Your Business Idea Feasible? A Checklist For Entrepreneurs.

How to expand your business into the Indian Marketplace

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How to expand your business into the Indian Marketplace

“Going global” are two words every entrepreneur wants to say about their business. For small startups and emerging businesses, expanding globally brings unprecedented challenges which will tax the entire organization from the top down. The business must continue operations in their home country, while somehow diverting resources to expanding without any interruptions. The costs are high, but the rewards in terms of revenue, global awareness, and business glory are delightfully sweet. Below are tips to expanding your business into the Indian marketplace, which will give you valuable insight about what to expect as your business expands.

1. Do Your Homework!

To be successful with expansion you will need to know your audience inside and out. For expanding your business into India, this means understanding the nuances of the Indian culture. You need to perform a market segmentation analysis to determine how your product or service will fit into the local market. For instance, you need to know approximately 38% of the people in India live on less than $1/day. There are still obstacles with social and cultural acceptance of Western products, and penetration into rural areas can be difficult because of slow infrastructure growth. This also means you need to perform a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats analysis). It’s vital you understand the customer because mistakes can be unforgiving.

2. Develop a Plan of Action.

It’s recommended to not think of India as a single entity comprised of a homogenous people like Germany, or Australia. India’s constitution recognizes over 22 different languages, all with regional dialects and slang. It’s best to think of India as a collection of region states, each with their own customs and cultures which determine their perception of the world. Yes, communication has greatly increased the similarities between the different regions, but there are still many differences the people of India recognize. It’s recommended to develop a plan of action for each specific region of India in relation to the market segment you choose to approach. This means finding the appropriate partners and agents within each region who will best represent your company, and provide insight into the hidden etiquettes and practices of the locality.

3. Research a Headquarters In India.

We’re adding this because you may not want foreigners to run the Indian branch. As we mentioned in the previous point, there are many unspoken rules and practices for somebody outside the country to understand. This means it’s highly recommended to not launch a global expansion with only executives from the parent company leading the way. It’s also highly inadvisable to build a local team from scratch. We recommend finding an executive who has deep domain experience in the market to help build and mentor the leader who will operate in the Indian headquarters. Allowing your business to hit the ground running, quickly validate any assumptions, fail fast, and push through any last minute unforeseen obstacles. By building a headquarters in India you will promote local brand knowledge, goodwill with the Indian government (because you’re creating jobs for their populace), and a deep understanding of the marketplace which will inevitably help with future product launches.

4. Understand India Can Be Tough On Businesses.

This isn’t to say you shouldn’t try and expand into India, because the rewards for capturing market share can be in the billions, but know- India is ranked 130 of 189 countries in terms of ease of doing business by the World Bank. There are many reasons, but we’re going to give you the main obstacles to pay attention to. First, India has high tariffs and protectionist policies for foreign companies. In an effort to promote business from within, India has made it difficult for exporters and foreign investors with non-transparent tariffs and unpredictable regulations. India also values domestically manufactured goods with fears of American takeover. Second, India has decentralized power with decision making being done at the state level. Each state has different tastes of how much foreign business they will accept, and often you will need to lobby many politicians to get any progress made. This means a different strategy is necessary for every state in India.

This information will put you on the right path towards tapping into the vast Indian market place. It will not be easy, and you have serious work ahead in order to utilize the rising wealthy middle class, but the rewards will be well worth the effort. Remember to always do your due diligence, develop a plan of action, and execute, execute, execute! If you believe your startup is poised to be the next Indian household name, reach out to us. At the Tandon Group we’ve partnered with and invested in dozens of companies over the last two decades and have met with massive success along the way. We’d love to be your partner for the road ahead.

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(SAQ) Should ask Questions for Entrepreneurs

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(SAQ) Should ask Questions for Entrepreneurs

If you’re an entrepreneur you most likely have an unwavering passion for innovation. You see the world in a positive way and think about the massive opportunity for improvement. These are vital qualities to being successful. However, if you want this year (and following years) as an entrepreneur to be spectacular, you need to develop the skill of asking great questions. If you want to shorten the learning curve, and grow quickly, keep reading. Below is a list of the important questions every entrepreneur must ask themselves, if they want to be successful in their ventures.

What Does Success Look Like?

You need clarity of vision for success. The reason for this is simple. Once you know exactly what you want (and we mean you must deeply know how the final vision plays out) then you can begin making decisions which move you towards your vision. You will start to see the world in simple terms like: “Does this action help me move towards my vision?” If yes, then take action. If no, then take no action. Write the grand vision you have and make a plan for achieving it, even if the plan is rudimentary, you’ll find the process of planning to be helpful!

What are my limiting beliefs?

“Being an entrepreneur is like eating glass and staring into the abyss,” according to Elon Musk. We think this represents the struggle of what an entrepreneur will face over his/her lifetime. Many successful people often say the gift of entrepreneurship is in the journey, not the outcome, because you get to see a side of yourself you never thought possible. Often, entrepreneurship is a spiritual journey, because leaders will gain insights into their own strengths, weaknesses, unique opportunities, and vulnerabilities. Your job is to find out what your limiting beliefs are, the hidden operating code you have, and eliminate them from your decision making process.

Does my product or service solve a problem or address a real need?

Peter Drucker, the father of modern consulting, once said: “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” What does this mean for you? If your product or service truly solves a deep seated need for the consumer, you’re almost guaranteed success because you’re providing real and tangible value to the world. Often, entrepreneurs fall in love with their idea, instead of doing the hard work of finding a real addressable problem. Don’t fall into this trap.

Who are you going to put out of business and why?

This sounds harsh, but business is a competitive landscape full of obstacles. Unless you’re creating a truly innovative company, meaning you’re first to market (not always a great thing by the way…) you’re going to have competition, and this means you will go toe-to-toe with a competitor for marketshare. It’s best to ask this question early, because at least you won’t be caught blindsided by someone trying to take you under, and you can be on the offensive. Plus, you’ll find out quickly if you have the stomach for business.

What do you stand for? What are you against?

If you want loyal employees and want to be a great leader, you must have a higher “why” outside of making money or gaining market share. Take a lesson from history; Napoleon, the brilliant French general from 1801-1815, was fighting not for personal glory, but for the freedom of the French people from an oppressive government. His men and women stood by his side through chaos because he stood for a principle universal to them all. What does your business stand for which inspires employees to keep pushing when they want to quit? More importantly, what does your business promise to fight? Answers to these questions will reveal an internal motivation you probably never knew existed!

Am I tracking my progress correctly?

We saved this question for last because we think it’s the most important. Tracking your progress is the single greatest action you can take in terms of return on investment. The cost is nearly $0 and the reward is almost exponential. You will gain insights into your hidden patterns you didn’t know you had. For instance, every business needs to track where their money is being spent and the consequences of the spending. The same can be said for every relationship and interaction you have too.

Are you Happy with your Answers to these Questions?

If you’re happy with your answers to the above questions – that’s great news! In our experience, exceptional entrepreneurs are always questioning the status quo. At the Tandon Group we’ve partnered with and invested in dozens of companies over the last two decades, having met with massive success along the way. If you believe your startup is poised to be the next household name, reach out to us. We’d love to be your partner for the road ahead.

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Important Essays Public Stratification: The Truly Amazing Gatsby as Interpersonal Commentary

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Important Essays Public Stratification: The Truly Amazing Gatsby as Interpersonal Commentary

Important Essays Public Stratification: The Truly Amazing Gatsby as Interpersonal Commentary

In The Truly Amazing GatsbyFitzgerald presents up commentary on a range of concepts – proper rights, electrical power, greed, disloyality, the American citizen fantasy, and many others. Of the many concepts, possibly not any is definitely more nicely designed compared to community stratification.essay on great gatsby The Good Gatsby is considered an outstanding little bit of sociable commentary, featuring a intense glimpse into United states existence from the 1920s. Fitzgerald properly establishes his new into unique categories but, ultimately, every single group of people features its own concerns to cope with, abandoning a strong memo of the a precarious put the environment actually is.

adminnImportant Essays Public Stratification: The Truly Amazing Gatsby as Interpersonal Commentary

Your Startup Will Probably Fail… And That’s Okay.

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Your Startup Will Probably Fail… And That’s Okay.

You’ve probably heard the saying that “90% of startups fail.” Well, after tracking over 27,000 startups over 20 years, Cambridge Associates says that the amount of startups who provided less than a 1x return to investors has not risen above 60%, on average. The failure rate peaked around 2000 and the failure rate topped out around 79%. Either way you look at it, even at its worst, the startup failure rate was never more than 80%.

So why do people keep repeating the “conventional wisdom” that 9 out of 10 new businesses fail? It may be to lessen the blow when new startups inevitably do fail, it may be because people actually haven’t looked into the numbers, or it may be to discourage people from taking risk. Regardless, the fact remains, if you start a company the odds are against you. On a purely statistical average, there’s a 60% chance that your company is going to provide less of a return than any amount of money put into it.

Top reasons why startups fail

If you read our previous blog post- common issues we see in startups today – you’ll see that the top 6 most common causes for failure are:

  1. Your product or service doesn’t solve a problem or address a real need
  2. You are unable to sell your product or service
  3. You don’t have enough money to expand and grow your business
  4. You have no true leader to shape the vision of your company
  5. There’s no differentiation between you and your competitors
  6. You don’t care enough about the customer experience or customer service

Almost all of the reasons that a startup fails can be categorized into one of those 6 issues. It can be very difficult for a first-time entrepreneur to avoid these common pitfalls because most people do not truly learn something until they experience it firsthand.

REAL reason startups fail

Almost all of the problems we listed above arise from lack of experience. That doesn’t mean that first time entrepreneurs can’t be successful. It simply means that it’s hard to foresee all the potential troubles that lie ahead until you’ve been there before. Experienced entrepreneurs anticipate running into these problems and proactively build their organization to overcome them.

There are two ways to overcome a lack of experience. The first is to simply go directly into business and learn along the way, anticipating inevitable failures. Most failure is not permanent or catastrophic and therefore, can be learnt from. The second way, to make up for lack of experience, is to learn from others. Build a team of experienced people around you that can help you navigate the complicated start up process.

Why failure isn’t the “end of the world”

Failure is never permanent unless you quit. An entrepreneur can always try again. As long as you are ethical and moral, people will not negatively judge you for an earnest attempt. If you tried your best and failed, try again. As long as you keep your reputation intact, there’s no need to fear failure.

Entrepreneurs who failed but tried again and succeeded

There are countless entrepreneurs who failed multiple times before they succeeded. In fact, the majority of great entrepreneurs fail before they meet with success. We think it might be helpful here to highlight some of the more obvious examples of entrepreneurs who failed but got up, tried again, and built a successful company.

Jeff Bezos (Amazon) tried to start an online auction site called zShops, which ultimately failed. Reid Hoffman (LinkedIn) created a company called SocialNet, for online dating and social networking, which ultimately shut down. Evan Williams (Twitter) developed a podcast platform called Odeo which didn’t take off. Fred Smith (FedEx) received a poor grade on an assignment from his college professor where he pitched his idea for the future shipping giant.

All of these entrepreneurs have one thing in common, they didn’t give up. No matter what, even if you’re first companies fail, if you try again, you still have the chance to be wildly successful. Our hope is that failure doesn’t keep you out of the game -of entrepreneurship- for the rest of your life.

Are you the type of person that never gives up?

At the Tandon Group we are always looking for entrepreneurs who refused to quit. If you have a company that you think can be the next big success, reach out to us. We’ve invested in dozens of startups across many sectors that have seen success. You can check out our portfolio of companies on our website and read some of their spotlight articles on our blog. If you need capital to grow your company, we’d love to be your partner for the road ahead.

adminnYour Startup Will Probably Fail… And That’s Okay.

Enhance Your Educational Composing Using This Type Of Useful Guidebook

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Enhance Your Educational Composing Using This Type Of Useful Guidebook

Enhance Your Educational Composing Using This Type Of Useful Guidebook

It?s do not ever far too late to figure out how to compose helpful and intriguing scholastic reports. Needless to say, I wear?t dilemma your creating capabilities, nevertheless it tends to me that for now, every individual can write down effectively. College students, by way of example, will need wonderful composing techniques to undertake published tasks and school request essays, to get work, carry out a variety of assignments, and many others. School teachers, teachers, staff, and business owners demand this as well when conducting their tasks. Even when you are absolutely clear on the individuality and decent framework of your respective essays, you will likely demand the following information for publishing unique messages.

adminnEnhance Your Educational Composing Using This Type Of Useful Guidebook

Fictiv: A Startup Funding Success Story

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Fictiv: A Startup Funding Success Story

San Francisco-based Fictiv, a distributed manufacturing company, continues to offer excellent 3D printing, urethane casting and CNC machining services to companies all across the United States, and venture capitalists are taking notice. Since 2013, Fictiv has been a game changer for the next generation of great American companies prototyping, manufacturing, testing and redesigning parts. You might call them the “Airbnb” of manufacturing.

Since our last update on the startup’s funding status, Fictiv announced a Series B funding of $15 million dollars to further expand its Virtual Manufacturing Platform.

Over the past year, Fictiv has used venture capital to:

  • Quadruple their worldwide network of manufacturing partners, bringing the number to over 200.
  • Expand manufacturing capabilities to support production volume for CNC, urethane casting and injection molding.
  • Open new offices in Guangzhou, China to meet customer demands for production parts.

In addition, Fictiv is constantly developing new collaborative tools to drive efficiency into the manufacturing process and give engineers their time back. They recently rolled out their new Workspace app, where hardware teams can collaborate on projects, provide design feedback, resolve issues, and manage file revisions.

Fictiv’s vision from the beginning has been to democratize hardware development, which means improving access to manufacturing while reducing the time it takes to bring products to market. Their extensive customer list now includes Silicon Valley’s top product companies in the automotive, medical robotics, aerospace and consumer electronics markets. Read the full press release and contact Fictiv for a free quote today.

Fictiv: A vision that is catching startup investors’ attention

Tandon Group: Startup Investors with a Vision

At Tandon Group, we know it takes more than a good idea to make a startup succeed — it takes investors with a shared vision. If you have a vision and a startup seeking funding, reach out to us. Tandon Group is always looking for innovative new portfolio companies that need startup capital to grow. While we focus on the EMS, IT, wireless, defense and consumer industries, we are open to hearing any promising company’s pitch. We hope to hear from you soon!

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Indian Crowdfunding Opportunities

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Indian Crowdfunding Opportunities

Prior to having a proof-of-concept, raising capital for your startup can prove very difficult. Most professional and institutional investors want to see working products and market validation, before they’re willing to invest any capital. This can turn into a paradox — you need money to build your initial product or service but you can’t get money without having an initial product or service. There are ways however, to raise capital and prove your concept, at the same time.

Enter crowdfunding

What is crowdfunding?

Crowdfunding essentially lets you raise money from future customers (or fans), prior to building your product or service. These micro investors, commonly known as “backers”, pledge money to your cause in exchange for one of the first products, to gain access to your work before anyone else, to be recognized as a backer, or any number of other creative reasons. 

Why has it become popular?

Crowdfunding has become popular in recent years due to the fact that you can start a company and prove the concept, without risking almost any assets. Another reason crowdfunding has become popular is that you do not give up any equity in the company in exchange for the money. Therefore, a successful crowdfunding campaign means you get the necessary capital to build your product or service and you still maintain full control of your company. These factors make crowdfunding a great option for products or services that serve end consumers. 

What opportunities work best for crowdfunding?

Crowdfunding is most viable for B2C companies because of the fact that you need a large consumer base to be able to pledge money to your project. B2B companies usually have limited success using crowdfunding because there is not a large consumer base to get backers from. However there have still been some B2B crowdfunding success stories such as Bitvore. Some of the best crowdfunding campaigns of recent history have included 3D printers, vaporizing pens, short movies/documentaries, smart devices, electronic gadgets, and other consumer goods. 

How crowdfunding can help you land future funding

Crowdfunding platforms are one of the best arenas for startups to prove their concept. When you’re able to induce 10,000+ backers to pledge hard-earned cash to your product or service, this is a great sign for the viability of your company. Angel investors and venture capitalists love to see a successful crowdfunding campaign because it means that there is a real need or desire for your offering. Most successful crowdfunding campaigns will not have a hard time raising further venture capital if they’re willing to exchange equity for it. 

How to spread the word about your crowdfunding opportunity

There’s a million ways to get the word out about your crowdfunding opportunity. The most successful strategies involve some sort of social virality. Ideally, you have a initial niche base of people that you can market your project to who, in turn, will share it with their friends (who may not be immediately involved in that industry). If you want more in-depth knowledge on how to spread the word about your crowdfunding project, take a look around online as many comprehensive guides have been written. 

List of crowdfunding companies in India:

Financing After Crowdfunding

If you’ve run a successful crowdfunding campaign and are looking for further capital to expand your business, the Tandon Group can help. We’ve invested in dozens of startups in the technology, wireless, consumer, defense, and IT industries. We’ve had successful exits and are always looking for the next promising startup. If you believe that your company is going to be the next household name, reach out to us. We’d love to be your partner for the road ahead.

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Very best Guidebook of Professional Essay Publishing Support

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Very best Guidebook of Professional Essay Publishing Support

beneficial assignment of trust deed Very best Guidebook of Professional Essay Publishing Support

The Secret Actual facts About Expert Essay Posting Service

You are likely to have a chance to critique the document and ask for alterations if required. The initial part of creating a research report has to be looking for your theme. Tremendously, an exploration analysis paper equipment you through an understanding on the easiest method to do a specific test. The previous area of the investigate newspaper would need to function as the delivery from the investigations associated with the constraint of your examination and recommendations for upcoming research studies about the subject.

adminnVery best Guidebook of Professional Essay Publishing Support